Tumblr is increasingly becoming popular across normal users and those who wish to use it for marketing purposes. The power of social networks and social media cannot be overstated and the time is rife that any business tries to capitalize on all popular social media and networks to gain the much needed leverage in the virtual space with internet marketing.
SEO or search engine optimization is at the very heart of internet marketing and here are some Tumblr SEO tips that will get you the desired results.
You need to create a Tumblr SEO strategy that takes into account every aspect of your presence on the site. When you create an account on Tumblr, you get the liberty to choose a custom domain name. You should opt for a domain name that exactly resembles your web presence and business or a name that is the most closely relevant phrase or term vis-à-vis your brand name or web presence. Having the domain name as the same as that of your website or brand name will help search engines to understand that the profile is an extension of the company and linked to the other SEO efforts.
Whenever you enter a post or upload an image, you should make it SEO friendly. For instance, your Tumblr SEO strategy should have a policy of creating URLs to a post using the title of the content. Your title is going to be rich in keywords and would be targeted to search queries hence it is necessary to make the title the URL of the page for search engines to spot them and index them conveniently.
The same Tumblr SEO strategy should be adhered to for photos or images. Have a description for a photo or image that targets the keywords.